Empowering Seniors With Trusted Guidance & Personalized Care
Senior Benefits Center was founded in 2011 as a local insurance agency in Charlotte North Carolina. Growth forced us to move, and in 2016 we landed just south of the border in Rock Hill, South Carolina becoming a regional agency now licensed in 17 states. We offer national insurance carriers in Medicare, Healthcare Marketplace, Ancillary Healthcare, Life insurance and Financial Services for individuals and families of all ages.
Why choose Senior Benefits Center over other brokers?
At Senior Benefits Center you are a name (a person), not a number. We are a small regional agency with local brick and mortar offices in cities throughout the Carolinas, where you can personally meet your agent and get to know the person helping you. Local service is paired with our knowledge and customer service, and you’ll know why we are so loved in our communities.
Plus – Our services are always free! There is never a charge for our services or assistance.

How are your services free?
Our agency gets paid by the insurance carriers we represent. You pay the exact same premium regardless of where or how you purchase your policy. There is no extra fee for using a broker. The insurance carriers build the commission into the policies, so if you don’t use a broker the carrier gets to keep the fee.
There are many advantages of working with an insurance broker. Our agents are specifically trained in Medicare to help you and are required to go through training each year to stay current on the product plans and details of each carrier they represent. Agents have access to special data that you may not have access to and software that allows them to make side by side comparisons based on what’s important to you and your situation.
Where are we licensed?
Our agency is licensed in 17 states and growing every year. Our primary states are South Carolina and North Carolina.
For a full listing of states click here.
- Colorado
- Delaware
- Florida
- Georgia
- Kansas
- Kentucky
- Maryland
- Missouri
- Nebraska
- North Carolina*
- Ohio
- Pennsylvania
- South Carolina*
- Tennessee
- Texas
- Virginia
- West Virginia
About our Founder
Founded in 2011 by Robert (Rob) Baer, Senior Benefits Center began and remains a family owned and operated private business dedicated to assisting the aging population with healthcare and benefits.
Rob has called the Charlotte/Rock Hill area home for more than 30 years. Originally from Ohio, he now lives in Rock Hill, South Carolina, with his wife, Ronie Jo, and their daughter. Family is at the center of Rob’s life, and he is grateful to also have five grown children, five grandchildren, and more blessings on the way.
Rob and his family are active members of Impact Church in Rock Hill and enjoy spending time outdoors together, whether gardening, rafting, or hiking local trails. He values community, faith, and building lasting relationships with the people he serves.
Since 2011, Rob has been helping local residents find insurance solutions that fit their needs. In 2012, he founded the Senior Benefits Center, where he not only serves clients directly but also trains and mentors agents to better care for their own communities through Life, Health, and Medicare insurance.

Reviews
They truly made Medicare so simple to understand! The team explained everything step-by-step and found me a perfect plan that saved me money without losing any of my benefits.”
James R.
Retired Teacher
I felt so overwhelmed and confused before talking to them. They were incredibly patient with my questions, and now I have the perfect plan for my healthcare needs, plus amazing support whenever I call.
Linda M.
Retired Nurse
Absolutely excellent service from start to finish! The team is knowledgeable, patient, and always there when I need help navigating my options. I highly recommend them to anyone looking for peace of mind.
Robert T.
Small Business Owner
Turning 65 was incredibly stressful with all the confusing mail I was getting. The team here cleared up everything and helped me pick a plan that perfectly covers my doctors. Fantastic and honest service!
Susan K.
Retired Accountant
I was paying way too much for my prescriptions until I reached out to them. They reviewed my coverage and found me a much better option that saves me money every month. Truly local experts who care.
David L.
Veteran
Careers with Senior Benefits Center
If you are interested in working with Senior Benefits Center, please complete the contact form. We offer independent insurance agent contracts as well as captive in-house contracts for the right individuals. No Telemarketing or Cold Calls allowed. Never.
Top 3 reasons to partner with Senior Benefits Center
- Branding – Customer recognition, having a strong brand works to build customer retention. Competitive edge within the market. Enhanced credibility and ease of purchase associated with a brand.
- Marketing – In-house direct mail platform and equipment to service your mail. Customizable marketing materials that can be personalized for each agent.
- Support – Field support during appointments. Free state of the art enrollment platform, CRM, and E&O insurance.
If that’s not enough, partner with Senior Benefits Center because we are a local (FMO) Field Marketing Organization located in South Carolina, developed by agents for agents with an emphasis on creating Top Producers.














